Mijas Costa - La Cala de Mijas, Calahonda, Riviera del Sol - combines beach and golf at prices something lower than Marbella, with a high level of holiday rental. The reference market (province of Málaga) 75 % and 118 € from ADR (AirDNA 2026). Bliss Homes manages the 17 % + VAT about what bills housing after commission of Airbnb or Booking. No permanency.
The demand at Mijas Costa is mainly family and golf: national tourism in summer and British, Scandinavian and Central European throughout the year with longer stay in low season thanks to the good climate and golf course at La Cala Resort.
The Cala de Mijas and Calahonda Concentrates the offer of seaside apartments and urbanization with communal pool Riviera del Sol and Mijas Pueblo they attract a profile that seeks more quiet and views with less guest rotation but somewhat longer stays.
The most demand housing type is 2's apartment with communal pool and parking in closed urbanization close to the beach or golf course. Bliss Homes already manages a house in Marbella and another in Málaga capital: we know first-hand the operation of this coast.
En Andalucía rige el Decreto 31/2024, que permite a los ayuntamientos limitar las VUT por zonas o edificio, y desde abril de 2025 abrir una VUT nueva exige el acuerdo de 3/5 de la comunidad (reforma LPH). Mijas tiene ordenanza municipal propia sobre vivienda de uso turístico; a junio de 2026 el ayuntamiento aplicaba condiciones adicionales a las licencias nuevas, sin llegar a una moratoria total (SolProp). Antes de tramitar conviene revisar la ordenanza vigente y el planeamiento de la zona. El registro único estatal (RD 1312/2024) fue anulado por el Tribunal Supremo (STS 620 / 2026, May of 2026): what is required is an autonomous registration and an release of the guest at SES.HOSPEDAJES.
The price moves every day and the announcement competes with hundreds. Have a well-assembled digital operation It's no longer optional: it's the difference between a full and a standing floor. We are the unique we put your ads with SEO at Airbnb and Booking.
Software we use and partners with whom we cooperate in management:
Tudesvío
Airbnb
We manage the complete operation so that you get income, transparency and quiet. Without e-mails to 11pm, without coordinating cleanliness, without trading with platforms.
Dynamic pricing that checks the fare every day according to occupation, events and competition: up with demand and adjusted before a date goes empty.
Check-in remote, coordinated cleaning, preventive maintenance and incidents solved by our equipment. That's all you have to say.
The market of the province of Málaga (Mijas Costa) occupies half the 75 % with an ADR of 118 € (AirDNA 2026). Las viviendas que gestionamos en la zona son recientes: en cuanto tengan un histórico de temporada completo, publicamos sus cifras reales en vez de la media del mercado.
Tudesvío is the vacation rental brand of Bliss Homes - houses with character, close treatment and direct booking with the equipment. No bots, no call centers.
nuria ormega
They have been with them from the very first moment, serious and effective. Both Hector and Uge are very attentive and accessible. They have been managing my rental for a few months and everything goes as silk. That's completely advisable.
We have still to run a house with a full season historic in this area. Instead of inventing a figure, we give you the verified market information and, once there's an actual history, we publish them.
Average market activity in Málaga Province (Mijas Costa): 75 % · ADR medium: 118 € · source: AirDNA 2026
2 minutos, 4 preguntas. Te respondemos en 24 h con una estimación real basada en datos de propiedades comparables en la zona.
Sin compromiso · Sin permanencias · Respuesta en 24 h
Before deciding
Mijas regulates the tourist housing with his own ordinance as well as Andalusian regulations, and at 2026 tightened conditions for new licences. For an owner this changes his conversation:
General information to guide the decision and the specific case should be contrasted with the appropriate administration.
Keep reading
Do you prefer a fixed income every month instead of a commission? We also offer guaranteed rental: we pay you a monthly fix, be housing full or empty. How it works at Fuengirola and Mijas →
