Estepona lives from the tourism of the Costa del Sol: beaches, seaport and the Golden Mile next to Marbella hold demand most of the year. The reference market (province of Málaga) 75 % and 118 € from ADR (AirDNA 2026). Bliss Homes manages the tourist housing at 17 % + VAT on what bills the housing after commission of Airbnb or Booking. No permanency.
Estepona receives British, Scandinavian and German tourism throughout the season with summer peaks and a demand for winter sustained by golf and climate. The closeness to Marbella and Sotogrande adds a profile of longer stays and mean spending higher than at other points of the coast.
The seaport, the walk of the old town walls and the surroundings of Selwo Adventure and Laguna Village families and partners are attracted to their families and partners and the golf courses of the area have a high profile with more purchasing power and high season stays.
The demand is focused on apartments of 2-3 bedrooms with communal pool in urbanization close to the beach and in the old town for those looking for pedestrian atmosphere. Bliss Homes already manages a housing in Marbella and another in Málaga capital: we know the operation of the Costa del Sol first-hand.
En Andalucía rige el Decreto 31/2024, que habilita a los ayuntamientos a limitar las VUT por zonas o edificio. Desde abril de 2025, abrir una VUT nueva en un edificio requiere el acuerdo de 3/5 de la comunidad (reforma LPH). A diferencia de Málaga capital, que suspendió licencias nuevas tres años, Estepona no tenía moratoria municipal a junio de 2026 (SolProp). La noticia sobre «el alcalde y las licencias turísticas» que circula en buscadores se refiere a un proyecto personal suyo en Málaga capital, no a una restricción en Estepona. El registro único estatal (RD 1312/2024) fue anulado por el Tribunal Supremo (STS 620 / 2026, May of 2026): what is required is an autonomous registration and an release of the guest at SES.HOSPEDAJES.
The price moves every day and the announcement competes with hundreds. Have a well-assembled digital operation It's no longer optional: it's the difference between a full and a standing floor. We are the unique we put your ads with SEO at Airbnb and Booking.
Software we use and partners with whom we cooperate in management:
Tudesvío
Airbnb
We manage the complete operation so that you get income, transparency and quiet. Without e-mails to 11pm, without coordinating cleanliness, without trading with platforms.
Dynamic pricing that checks the fare every day according to occupation, events and competition: up with demand and adjusted before a date goes empty.
Check-in remote, coordinated cleaning, preventive maintenance and incidents solved by our equipment. That's all you have to say.
The market of the province of Málaga (Estepona) occupies at average 75 % with an ADR of 118 € (AirDNA 2026). Las viviendas que gestionamos en la zona son recientes: en cuanto tengan un histórico de temporada completo, publicamos sus cifras reales en vez de la media del mercado.
Tudesvío is the vacation rental brand of Bliss Homes - houses with character, close treatment and direct booking with the equipment. No bots, no call centers.
nuria ormega
They have been with them from the very first moment, serious and effective. Both Hector and Uge are very attentive and accessible. They have been managing my rental for a few months and everything goes as silk. That's completely advisable.
We have still to run a house with a full season historic in this area. Instead of inventing a figure, we give you the verified market information and, once there's an actual history, we publish them.
Average market occupation in Málaga Province (Estepona): 75 % · mean ADR: 118 € · source: AirDNA 2026
2 minutos, 4 preguntas. Te respondemos en 24 h con una estimación real basada en datos de propiedades comparables en la zona.
Sin compromiso · Sin permanencias · Respuesta en 24 h
Before deciding
Estepona currently has no local restrictions beyond Andalusian regulations. Even so, there are several challenges to be reviewed before deciding.
General information to guide the decision and the specific case should be contrasted with the appropriate administration.
Keep reading
Do you prefer a fixed income every month instead of a commission? We also offer guaranteed rental: we pay you a monthly fix, be housing full or empty. How it works at Estepona →
